I’m currently reading through The Tipping Point by Malcom Gladwell, a best selling book about marketing and trends, and I’m admittedly fascinated by the topic. One of the toughest issues to tackle as a new business is the marketing side of things. It doesn’t matter how great your idea is, how flawless your service performs, […]
Posts on ‘May 12th, 2008’
The Overarching Need of Balance
As I kicked back on my girlfriend’s comfy chair (she was running a yard sale at her parents for the day, and mine is decidedly less-comfy!) last Saturday afternoon, I took some time to reflect on my situation. On one hand I’ve made some great progress over the past year, but on the other I […]