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Brokerage Accounts: What do you use?

I’ve been giving some thought to a new brokerage account, and wanted to get some reader feedback. I’ve been using Sharebuilder for well over a year now and I’ve been very happy with their service. Better still since they were recently acquired by ING, transaction costs have been lowered. I like them most because I’m a dividend-oriented investor and they allow easy, painless automatic reinvestment of dividends.

Now that my brokerage account balance continues to grow, I’ve toyed with the idea of making the switch. I’m not a bells and whistles kinda guy, I just need cheap, accurate trades a few times a month for as little in transaction costs as I can get. I already have an empty account over at Zecco, but I’ve been weary due to things I’ve heard and read about their dividend reinvestment options or lack there of. Has anyone used Zecco? Were you able to easily reinvest dividends? The free trades per month do sound very nice, but it doesn’t do me much good if I can’t automatically reinvest.

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